Home Staging - an essential merchandising tool for resale
By: Sveta Melchuk
If you are wondering what Home Staging (or House Fluffing) is all
about, here is a definition for you: MSN Encarta dictionary defines Home
Staging as the act of "beautifying a home for sale: cleaning, repairing
and updating the decor and furnishings of an older home to make it more
attractive when shown to potential buyers." Actually, I believe that ANY
home can use some staging before being put on the market. Remember, the
way we live in a home and the way we want to sell a property are two
completely different things. When we sell a property, there is no room for
emotions - after all, it's probably our biggest financial investment and,
so, we want the biggest possible return on it!
The concept dates from 1970s, when a California realtor and decorator
noticed that the properties she took the time to «stage» sold faster and
for more money than the average. Today, it's an important
marketing/merchandizing tool in the USA (and spreading to Canada from the
West) for the realtors and the home owners alike and it's especially
important in a slow market, where you need every advantage over your
competition. TV shows, such as Designed to Sell and Flip that House
demonstrate that a bit of effort and a small investment can transform a
property and make a BIG difference at sale time!
The logic is strikingly simple: when you decide to sell your used car,
wouldn't you clean, wash and fix it up before reselling it? You should do
the same for your house, which is probably your biggest investment and
presents an opportunity for a biggest return.
First impressions count for a lot, especially today, when most buyers
pre-select the properties they are interested in on Internet. If your
photos don't show your house at its best, you are probably missing out on
dozens of potential buyers. The same is true for the visitors - when they
come, make them feel «at home», create that first impression which will
make them fall for YOUR house.
Statistics vary from marketplace to marketplace but, on average, a staged
home can sell 30%-50% faster and for 2%-10% more money than a comparable
unstaged home. So, a few hundred dollars invested can bring you back
thousands! And a home staging consultation costs a lot less than a first
price reduction on the property.
A professional Staging consultant looks at your property with a buyer's
eye and will recommend some easy and inexpensive solutions to enhance its
value - such as decluttering, depersonalizing, and reorganizing your
furniture and artwork.
The end result: your house «shows» better than its competition and it sell
faster and for more money!
Author Bio
This article is written by Sveta Melchuk, Founder of Home Staging
Montreal, a Montreal firm that has been working with sellers and realtors
since 2005 to enhance the properties for sale.You can visit
www.home-staging-montreal.com for more information, tips and advice on
Home Staging and Interior redesign.
Article Source: http://www.ArticleGeek.com - Free Website Content
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Finding the Ideal Home Builder - 5 Tips for Success
By: Robert OShaughnessy
As the real estate market cools, individuals and families considering
buying a new home must evaluate many factors. Every search of homes for
sale has common elements: location, proximity to good schools and
employment, area attractions and distance to family and friends. Some
evaluating the market may wish for an older home while others who want to
buy a new house prefer the modern amenities common to most new homes
offered by various new home builders.
It is a buyer's market and every new home builder is competing for a
shrinking pool of customers. Every home buyer is unique yet each will come
across dozens of names when researching the homebuilder industry. The
competition is fierce and home builders are outdoing each other with
incentives and freebies all designed to bring new home buyers into the
sales office. The potential new home buyer is advised to look underneath
the noisy sales pitches and marketing efforts and evaluate new home
builders based on competence, relevance to individual needs and
reputation.
This article will offer 5 tips for success for finding the ideal home
builder.
1. Solicit Referrals from Family and Friends
Your friends and family know you best. If they have bought a new home from
a homebuilder, ask them how they found the home builder and who they
recommend (and indeed, who they would avoid). If you have been inside
their home, ask yourself if you like it and ask them if they are having
problems. Remember, a referral from friends and family is more valuable
than one from a stranger - or a marketing pitch.
2. Research Area Home Builders
87% of future home buyers begin their search online for the simple reason
that, because a new home purchase is the biggest purchase of a lifetime,
it is best to know your options. But there are a lot of new home builders
out there. In busy markets like North Carolina, there are literally dozens
all competing for business. Visit their websites. If they invest in a good
website with valuable information, it shows they care about demonstrating
professionalism and integrity. If they speak to your needs (upmarket,
first time home buyer, large family, etc.), it suggests they have worked
with people like you. If a website is all glitz and little substance, do
not call. If the site has valuable information, interactive floor plans,
new house plans, sample photos and the functionality to print plans and
brochures, this demonstrates competence. So if you like the site - and
like the information it contains - sign up for information. You may be
given special promotions and will be the first to hear of new offerings.
3. Research the Experience of Previous Customers
It is extremely unlikely that you will be the first person to buy a home
from a prospective homebuilder. Because the internet offers such a
diversity of voices and opinions, if you do not know anyone who has worked
with a considered homebuilder before, see what the online community has to
say about the home builder. Some homebuilders have inspired such contempt
that websites exist to showcase reasons to avoid them while others have
created incredible loyalty. A little research may save you hours of pain
and thousands of dollars.
4. Tour Model Homes and Ask Questions
When a home builder unveils a community of new homes for sale, there will
be a model home open for public tours. Take one. Some "tip of the iceberg"
questions to ask include: How often will access to the new home be given
during building; Are there any fees required that need to be paid upon
closing; How many times has a given plan been built; Is there a premium on
the home site; What will be built on adjoining properties; What are area
zoning laws; and How is code-compliance guaranteed?
5. Read the Paperwork
The new home purchase is a major decision so take the time to read all
documents thoroughly. If something is unclear, ask questions. Everybody
says "read the fine print" but in this case, perhaps more than any other,
this is crucial.
* Written on behalf of New Home Builder Orleans Homes
Author Bio
Robert O'Shaughnessy is the Online Marketing Manager for Graphic Language
in San Francisco. Graphic Language provides results-driven online
solutions to businesses, primarily in the home builder industry.
Article Source: http://www.ArticleGeek.com - Free Website Content
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